Since I have a 2nd address I use for junk mail this is not a problem. But I wonder if I would be willing to give out my name/address if I didn't. It appears to me that this site is soliciting information for a mail flood, both paper and "e". Just another form of spam. Read this which appears on the site's main page
MagsCentral.com As a matter fact, this is practically the -only- thing that appears on the site's front page.
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MagsCentral.com is an established independent provider of customer acquisition and management services for publishers of consumer magazines in the United States. Our specialized, diversified distribution channels enable leading marketers to use magazines as a marketing tool to add value to their customer relationships. MagsCentral.com enjoys a strong reputation for commitment to both its customers and clients.
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"customer acquisition" .... sounds like targeting to me!